The care is already exceptional.
It’s time more people saw it.
Partnership Proposal for Maple Manor & Comarkit
This partnership is designed to bring the same level of visibility to Wayne, Novi, and Howell and unify Maple Manor as a brand.
Wayne Facility
Full content coverage, staff interviews, and a dedicated video tour.
Novi Facility
Full content coverage, staff interviews, and a dedicated video tour.
Howell Facility
Full content coverage, an Open House shoot, and a dedicated video tour.
The cost of staying quiet
Maple Manor doesn't have a dedicated team whose job is to stay visible to the case managers and families deciding where a loved one goes next. Here's what that gap is actually worth.
Fill one bed that would have otherwise sat empty, for one year, and the partnership has already paid for itself — before counting the other 130.
Case managers and discharge planners send patients to the facility they know and trust — not necessarily the best one, just the most visible one at the moment a decision gets made. That's what the events, the content, and the referral relationships in this partnership are actually for. Right now, nobody at Maple Manor has that as their job. This partnership is that job.
Occupancy and cost figures are 2026 industry estimates (NIC MAP Vision, CareScout / Genworth Cost of Care Survey) shown for context. Maple Manor's own occupancy, payer mix, and per-diem revenue will differ by location and are not implied by these figures.
What gets made
One creative team to handle your entire marketing workload. Here's a feel for the actual content, events, and pages this partnership produces.
● Professional photography for marketing, social, and promotional use
● Brand storytelling video production for social and website content
● Staff and leadership interviews to build brand trust
● Resident-focused lifestyle content (where appropriate and approved)
● Facility showcase footage, including Open House event for Howell Location
● Marketing-ready edited assets for web, print, social media, and advertising
Why a website refresh
For a family searching for rehab care at 2am, the website is often the first and most important impression of Maple Manor, and a dated site can quietly undercut trust the care team has spent years earning in person. A modern redesign replaces that friction with clarity: one calm, confident page with a single clear next step — "Request an Admissions Call" or "Explore Programs" allowing anxious families and referring case managers alike know exactly what to do next.
Below are examples of our work both in-house for healthcare clients and event recaps that every sponsor receives after each event.
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Tailored Brand & Event Recap Videography
Every event becomes more than a single day — it becomes a library of usable content. Recap photography styled to Maple Manor's own visual identity turns High Tea, Friendsgiving, and Gather & Grow into weeks of social posts, sponsor follow-ups, and proof points for the referral partners who weren't in the room.
Custom videos for Heritage Dialysis has 3x the engagement and visibility on their social platforms, which were mainly stock photography prior to us.
Our Pups, Pours, and Professionals event was targeted to over 150 nurse case managers to bring dedicated visibility to a niche group.
This Ribbon Cutting video we created for Optalis Bloomfield Hills has been reshared over 20x within 1 week of posting.
Event & On-Site Photography
This is a camera in the room when it counts — at a sponsor event, in the therapy gym, during a family's first tour. It replaces the generic stock photography every competitor uses with real staff, real spaces, and real moments, which is what actually builds trust with a family or case manager making a placement decision.
Social Media & Custom Graphic Design
Consistent posting and on-brand graphics keep Maple Manor visible in the months between events, not just during them. Every post, caption, and graphic carries the same look and voice, so referral partners and searching families recognize the name before they ever schedule a tour.
How it unfolds
Content work starts now — the event calendar and website build carry the partnership through January 2028.
Social content, content creation & design begin
Monthly social media management, content creation, and graphic design start right away — no need to wait for the new year.
Website redesign
Site planning and design begins early in the year, once the content engine is already running.
High Tea at The Daxton Hotel
An upscale gathering for referral partners and community guests — fully produced, from sponsor recruitment to on-site execution.
Detroit Tigers Opening Day
A relationship-first outing with referral partners and community guests — a lighter touchpoint outside the usual event circuit.
Gather & Grow Conference
Maple Manor stands as Presenting Sponsor for the all-day conference connecting healthcare providers, nurses, and case managers across Southeast Michigan — stage recognition, signage, and a dedicated session on Medicolegal.
Presenting Sponsor at Summer Event
A summer event slot held for Maple Manor — scope and venue to be finalized closer to the date.
Presenting Sponsor for CEU & Additional Event
A continuing education (CEU) event for healthcare professionals, plus one additional fall gathering — both scoped closer to the date.
Friendsgiving
A warm, seasonal gathering celebrating community and connection ahead of the holidays — fully produced and photographed.
Roasting & Toasting
A warm year-end send-off for the Maple Manor community, closing out the partnership's first full year.
Post-New Year's Celebration
An intimate in-house celebration welcoming the new year, with families and partners — the capstone on year one.
What it costs to build this the traditional way
Here's the full scope, priced as a partnership — and what it would take to piece it together with individual roles.
| Service | |
|---|---|
| Professional photography & video production | $15,000 |
| Video tours — Wayne, Novi & Howell | $3,000 |
| Inclusion at six annual events | $15,000 |
| Gather & Grow — Presenting Sponsor | $5,000 |
| Marketing consulting — Brooke Blower | $15,000 |
| Operations consulting — Jessica Rau | $35,000 |
| Social content creation & management | $18,000 |
| Website redesign | $5,500 |
| Execution of 3 signature events | $22,500 |
| Total annual value | ~$135,500 |
The in-house math
National average base salaries for the specialist roles this partnership replaces — before benefits, software, or equipment:
Let’s get to work!
You are already familiar with the incredible work of both Brooke and Jess. This next phase is the same collaborative approach, applying all of the needed next phases to enhance the presence and census of Maple Manor. Every deliverable is built with purpose - to make Maple Manor look like the place people can trust.
~ the comarkit team